Services

CUSTOMIZED APPROACHES THAT DRAW ON FRESH CREATIVE TALENT, PROVEN EXPERTS AND UP TO DATE SCIENCE AND TECHNOLOGY

DESIGN THINKING ISN'T JUST FOR PRODUCTS

Design Thinking is a structured framework for understanding and pursuing innovation, a concept now at the core of effective strategic development and organizational change.

Core Design Reseach goes beyound traditional business strategy, which has been rooted in deductive thinking, selecting among predetermined alternatives. Core understands that business, technology and consumer landscapes are growing exponentially more complex, and privides methodologies that generate new approaches and alternatives.

Core specializes in human-centered innovation, the output of Design Thinking, which begins with developing a rich and nuanced understanding of customers’ or users’ unmet and even unarticulated needs.

DEEP ETHNOGRAPHY

We believe in having a authentic experience with perticipants and helping our client to gain real insight into their lives. This means more than just following a script or awkwardly observing an arificial scenarion. At Core we spend real time with people and their families, in some of the most trivial and most important moment of thier lives. we make true connections and have actual conversations. What our clients gain is more than information, more than even empathy, its genuine inspiration.

PRODUCT DESIGN

At CORE Design Research, we don't just hand you insights (however amazing) we help you understand how your company can use those findings in a meaninful way. If that means a product, we can help you turn an insight into in an idea, an idea into an innovation and an innovation into an acutal product to delight consumers and astound your industry.

INNOVATION ENGINES AND KNOWLEDGE BANKS

Core Design Research can deliver highly targeted intellegence but we can also help you build an intelligence network. That means all of the research you've undertaken, with us and before us, can be captured, organized and utilized for ongoing strategic growth and innovation. Our reports aren't static documents that live in a drawer, they are a catslyst to harnessing your company's capabilities.

LINGUSITIC AND QUANTITATIVE ANALYSIS

Core keeps pace with the latest statistical and analystic techniques. By combining the power of big data, with nuance of detailed ethnography Core Design Research gives your company information that is detailed, reliable, and evidence based, so that you can move forward with confidence.

SOCIAL MEDIA ANALYIS AND INNOVATION

Core Design Research provides your business with the knowledge and tools needed to navigate and dominate the social media landscape. At Core, we don't just track and react to trends; we give you vital insight into what influences, why, and how you can be a taste maker that matters.

CORE Design Research is a small shop with a wide network. Before we try to sell you anything, we take the time to learn about you, your business, and your goals. Then, we build a research plan with you. We put together a specialized team, uniquely suited to the task of achieving your unique goals.

Services Continued

UNCOMMON FOCUS GROUPS AND CO-CREATION

Core transforms traditional methodologies into strategies that have been reimagined. Our work with groups of all sizes maximizes the energy and utility of bringing people together, while avoiding the pitfalls of group-think.

RESEARCH SYNTHESIS

Core does more than provide you with boring bar graphs or amusing anecdotes. We gather evidence from wide ranging sources and synthesize all the peices into a coherent whole. Your company will walk away with a picture that is clear, comprehensive, and above all, useful to your strategic goals.

BRAINSTROM AND BLUESKY IDEATION

Core Design Research specializes in presentations and workshops that bring our findings to life, and to the next level. Core creates customized experiences for your employees, partners and stakeholders that excites, galvanizes and inspires the talent you have within. Your teams will walk away from our workshops with actionable ideas and innovations, as well as a new capacity to keep creating.